I was watching a YouTube video on a young woman who found that her insurance rates had gone up by 80%. Although she had had not accidents nor tickets. She decided to apply at other insurance companies and none offered better rates, and one refused to offer her insurance indicating that she was high risk. She decided to investigate and found that her OnStar had been recording her driving habits and sending the data back to GM (or it's designated collection site.) They in-turn were selling her data to insurance companies.
She requested her data, and received over 200 printed pages of tracking information on her driving. Information such as acceleration, braking, speeding, virtually everything you don't want your insurance company to know.
So I got curious. Does Ford do anything like this? Well, if you have Ford or Lincoln Sync 3 or 4?
Yup.
SYNC 3 (and 4) with navigation obtains
⢠A unique user ID (assigned by Ford)
⢠Your current GPS location and planned route and/or destination
⢠Your address or point of interest search requests
⢠Your search results selections
⢠Information about your use of the location search service
⢠It's performance, and your related actions and selections.
⢠Telenav (the company supplying these services) may use this information to provide, improve, and enhance its products and services.
⢠Also, the name associated with your FordPass account may be shared with other FordPass account holders.
⢠In addition, we may share de-identified information in accordance with applicable law. For example, information where the vehicle is operated may be shared with third parties.
We will only retain your personal information for so long as reasonably necessary to fulfill legitimate business purposes.
(Which is forever, of course.)
One user wrote Ford to our out of data collection. Here's what he received in an email.
"As you requested, your vehicle has been removed from your FordPass⢠App and Ford Owner account.
If your vehicle is equipped with FordPass Connectâ˘, data from your vehicle, including location information, may continue to be sent to Ford. To deactivate vehicle data collection, perform a master reset in your vehicle by going into SYNC 3 General settings and selecting Master Reset. For more information, please see the SYNC 3 section of the ownerâs manual for your vehicle."
So I'm sitting here in my 2009, Lincoln MKX, darling little teenager that she is, with her Sync 1 thinking I'm safe. Nope. She doesn't have an on-board modem. Ahhh, she says, don't need one. She's still talking to Sirius XM. Location, location, location.
And .... (drum beats) ...
my Verizon cell phone which is coupled to the head unit, Sync and Verizon. And all those lovely little apps built into the phone. It's a two-way conversation.
Not feeling like such a smart ass now.
Looking at Sync 4.
"SYNC 4A will collect information about your daily interactions with SYNC and use this information to make smart one-touch suggestions on the user interface. (Can you say AI)?
The SYNC 4 Suggestions feature uses the following sources of information, aggregated over time, to build your SYNC experience:
⢠Call history
⢠Radio listening preferences
⢠Driving history
SYNC 4A available machine-learning capability (AI) can learn your preferences as you use your vehicle. It can support:
⢠Predictive calling
⢠Predictive radio
⢠Predictive destination
⢠Suggestive search for parking or electric vehicle charging locations