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A better search helped me find a thread from a year ago where members were calling it a coupon, brochure cash, or brochure coupon. I don't have mine in front of me, I'm not sure where I picked up the term Private Cash but hopefully it helps some others save $750:

http://www.fordedgeforum.com/index.php?/topic/5593-new-programs-us-customers-10410

So this is what my dealer was probably talking about! I was doing some haggling and while trying to bring the price down the salesman asked me if I received any coupons from Ford in the mail. I hadn't, but in the end he worked in another $750 discount somehow. He said he'd try to find a coupon or something.

New Sportwing painted body side molding in Tuxedo Black. (Traded in my Edge before I had a chance to put these on.)

Helps protect your Edge from door dings.

http://www.sportwing.com/ford-edge-body-side-molding.aspx

$125 OBO

Available for GTA meetup or pickup in Ajax, Ontario

Thanks for looking!

Sync pairs but has never been able to connect with any of two phones, including the iPhone 4. In fact, if I have a phone added, Sync reboots shortly after I start the engine... every single time. The unit is only stable when I delete my phones. The dealer repeats the same mantra... there is an issue with Sync and Ford is working on it.

A few good points about the inspection in this Toronto Star article.