I had a 2008 Wrangler Rubicon that I bought for my wife. We hated driving it.. It looked good with 4.5" lift and 37" tires. But it was time for a change. Anyways, we went to Destin, FL for vacation and rented a beach house with our best friends from TX (we are in NC). She has an 08 Edge SEL. We rode around in that for a week and fell in love. We returned on a Sunday morning and bought our 2010 limited on wednesday. No regrets at all. Plus with the dealerships trying to get rid of the 10's to make room for the 11's, they were ready to deal. Paid 7k under MSRP. Minus equity in trade, only financed 25k. I am very happy with the fully loaded Edge. Just ordered the sync lockpick to unlock the Nav while driving and I also purchased a back up camera emblem.