2013 Edge SE (6 miles), Silver, AWD 3.5L w/ 101A (sync), roof rack
MSRP was $31,750, 3k incentives ($500 + $1500 + $1000 for coming off a competing lease, I didnt take ford financing), extra haggling got the final price down to $26,500
So how did I do? Initially was eyeing the SEL until they made the SE available w AWD and sync. Couldnt justify the extra $2,000+ when all I cared about was the leather-wrapped wheel and supplemental park lamps. Instead got a custom wheelskin (which I had the wife stitch up) and I have a friend to wire up the lamps and some HIDs-- total investment about $300-400. I also liked the unique cloth on the SEL, but I was planning on getting wet okoles anyway, so overall I figured the SE to be the better investment for me.