Well out of the dealer price was finally $34,265 including extended warranty (up to 100,000 miles) for a Ruby Red SEL with reverse camera and sensors, roof racks, all weather mats, My Ford Touch without navigation (although it tells you where you are in coordinates), satellite radio and leather seats. It included a $2000 rebate. How many of that is shipping cost or taxes, I really don't know but looking at local IRS website, car price was $31,100 plus $6375.40 for taxes. Hope this helps.