The brand is called Hidden Hitch and it wasent easy getting my big fingers into the tiny space in the end of the frame rail. All in all it took about 2 1/2 hours to install . Definitely well worth it !
I just installed a trailer hitch on my 08 Edge in my driveway. I purchased it on line from etrailer. I have a canoe w/trailer as well as a bike rack. So I'll get alot of use out of it.