Purchased my 2011 Ford Edge. Limited package in white w/ sienna interior (the interior grows on me every time I get in). Only added option is sun roof.
MSRP: $37,085
Paid: $33,654
Used the X-Plan and $1500 in rebates, also got them to throw in all-weather mats and 3 yrs of oil change. Feel pretty good about everything overall. Looking forward to seeing what all the puppy can do.