We got a similar deal on an SEL. Invoice was at 36,545 (202A, Panoramic Roof, Chrome Wheels and Voice Activated Nav) and we managed to get the price down to 30,225 (including rebates/deals). Out the door the cost was 34,899 after tax/title/license and the upgraded warranty and maintenance package. All in all, the wife is pleased with her, first ever, Ford and the tech is nice.