I personally would not buy a car whose color I had not seen. There are so many shades of red. The name of the color doesn't really tell you what it looks like. I would not like to pay for and drive around in a car whose color I didn't like. That's a pretty big risk I think. But that's just me.
I am hopefully going to buy a new 2013 Edge Limited. Sight unseen of course, since nobody has seen the 2013. But since the Limited isn't supposed to be changing, and I'm getting Tuxedo Black, I'm pretty assured of what it is going to look like.