I bought my 2012 Edge Ecoboost for $32,650 drive out, mine is a Limited, no sun-roof, 20" wheels, Navigation, Ambient lighting, auto start, power lift gate, and they threw in a limo tint job.
I'd like to upgrade the waste-gate on it, really let you hear the blow off too. I love how the F-250's sound when they blow off some pressure, granted this is not as much, but still....