If you are just looking for a good ball park price to statr from, I just bought two new cars at once a 2011 Fusion and A 2011 Edge Ltd. The salesman gave me invoice on both. If you compair invoice to MSRP with out taking into consideration the license & Title, electronic filing fee, sales tax Doc Fee,Finance charges and rebates the difference between my invoice and MSRP was 6.68% Hope this helps