Well that was vague.  I really wanted one of those private cash coupons.  Now it is making me rethink this purchase.  Why offer it to some customers and not others?  Currently there is $1500 in incentives as I am not financing this with Ford Credit and I don't have a trade in.  My state taxes the price before you deduct incentives so I lose a lot of the incentives in 6% sales tax, what a bummer