Lets see, Mustang has, at the most, received a $1000 rebate and the Edge has none. It wont be offered with a rebate for like half a year at the very earliest since it's a new model and as long as sales and hype remain high.
By all means try to negotiate a better price but dont get mad over somebody trying to make a buck (@ MSRP). If the dealers dont make money, they cant pay the bills, they cant buy cars from Ford, they cant service cars cause nobody is buying them. If Ford cant sell cars, Ford goes out of business and then we all lose.
How much is it worth to you to save a few hundred dollars or even a thousand over the course of a few years worth of financing when you dont help a company remain in business? Im happy to support a company that produces products I believe in and enjoy. I'd rather not have to buy a Toyota motor vehicle.
-Dan