Hi all. I know I'm late to this party but I want to update this with my findings. My 2013 SEL (I wonder if the appearance package makes a difference?) front emblem was swept away probably by a car wash.
I tried like mad to unclip it like the OP suggested but after some cussing and WTFs I found you can only remove the emblem and emblem seat by removing the 10mm nuts that hold the emblem to the seat because they are both mounted to the grill. Now that I know that, next time it will be 10mm nut removal only.
