Edge Guide

2007 Ford Edge: Modern urban living inspires interior design Ford Motor Company designers drew inspiration for the interior of the all-new 2007 Edge crossover vehicle from the modern décor and expansive windows of the popular urban loft condo. “Some home owners are starting to say, ‘I’d much rather have a smaller interior but with cleverly designed, usable space and a very rich environment,’ ” says Patrick Schiavone, design director responsible for Ford and Lincoln Mercury trucks, sport utility vehicles and crossovers. “In a lot of ways, this trend echoes the whole sensibility of the Edge because it’s smarter, more fuel efficient, more flexible, better handling and quieter. It’s more of a modern take on living, very much like a loft is.” Launching in November, the Ford Edge is set to enter the fast-growing crossover utility vehicle segment and is anticipated to be a hit in the company’s product-led turnaround. Ford designers created an image board that included pictures of lofts, architectural wonders such as the Walt Disney Concert Hall in Los Angeles, and expressive furniture from the annual Milan Furniture Fair in Italy. “It comes back to the ideals of modern furniture and loft living,” says Schiavone. “We were definitely trying to go down that road with the Edge.” Inside, the Edge combines clean lines with a spacious feel and flexibility of the space. All the components, including the instrument cluster, center console and air vents, flow together in a seamless way reminiscent of the modern loft. “You can see the loft inspiration in some of the line work in the interior,” says Earl Lucas, interior design manager for the Edge. “If you look at the integration of the air bag console, where the air vents are located, you see this really structured, well-organized interior space. Modern architecture has those same types of intersections of shapes and forms.” Designers swept the windshield forward, as well as the center console, in order to open up the space. “We kept the instrument panel low and pushed away to maximize spaciousness,” says Ed Golden, design director for the Edge and the Lincoln MKX. “A loft often has large open rooms, so we were looking for that feel in this vehicle.” Polished aluminum accents on the instrument cluster, air vents, center console and wrapped around the gear selector juxtapose rich leather with contrast stitching. “These combinations of leather grains and aluminum are elements that you might find in modern chairs or tables,” says Golden. The most striking aspect of the Edge interior is its class-leading panoramic Vista Roof™, which stretches front to back. “In the same way that you’d expect lots of light in a loft, the Vista Roof also allows a lot of light to come through,” says Golden. The Edge’s interior storage capability and comfort features also draw comparisons to the versatility of the loft. Available EasyFold ™ electromechanical rear seats convert five-passenger seating into a cargo bay capable of holding items up to 8 feet long. The center console includes a customizable insert that can store everything from CDs to a laptop computer. An optional 12-volt power point in the console powers cell phones and PDAs (personal digital assistants), and an audio input provides MP3 connectivity to the stereo system. Six cup/bottle holders throughout allow for convenient refreshment. Interiors have become more important to consumers in recent years, and automakers are responding. In 2003, Ford began tripling its investment in interior design in response to research that indicated the average commute time for drivers had increased to about an hour a day. “The interior is becoming the competitive battleground, primarily because there is so much in the interior,” says Darrel Edwards, CEO of Strategic Vision, a San Diego company that studies how and why consumers buy products. “The consumer has to deal with it every single day that he or she is with the vehicle.” Edwards says consumers are looking for a comprehensive interior package that is tailored to their needs, thoughtfully designed and harmonious. “It’s not so much that interiors are suddenly more important, but as automakers have gotten the exteriors more and more right, everything now needs to harmoniously match both inside and outside, even in less expensive vehicles,” he says. Design-focused stores, including IKEA and Target, have helped shape customers’ expectations, Schiavone adds. “A modern sort of luxury is going to be a long-term trend,” he says. “You'll have the traditional luxury and traditional luxury vehicles but also in a more modern furniture kind of way for some of the mid-priced vehicles, much like the Edge.” Ford has set the benchmark on pickup truck interior refinement with its F-150 and specialty interiors such as the Harley-Davidson and King Ranch versions. Now designers hope the Edge sets a benchmark for the modern crossover utility vehicle segment. “We changed the face of truck interiors,” says Schiavone. “And now we are really moving on car interiors, and we are in a good place to build on that.”

Ford Edge Panoramic Vista Roof: Here comes the sun. By Chris Kassab, FCN The sunroof is taking a back seat in the new 2007 Ford Edge. "The Edge’s Vista Roof™ opens all the way back over the rear compartment, so the people who are sitting in the rear of the vehicle can actually look up and see the sky above them," said Doyle Letson, Edge’s chief designer. The class-exclusive panoramic glass roof allows nine square feet of natural light to flood the vehicle cabin. The look and feel of the roof was inspired by interior décor cues – specifically, the expansive windows of the popular urban loft condo, according to Earl Lucas, interior design manager for Edge. "In the same way that you'd expect lots of light in a loft, the Vista Roof also allows a lot of light to come through," he said. “When you sit in this vehicle and look up and see the sky all around you, you just want to take it out for a drive and chase the horizon,” said Peter Horbury, Ford's executive director of Design, North America. The type of free-spiritedness Horbury describes may be at the root of an emerging trend. More and more, consumers are opting for vehicles with some type of glass roof. In 2001, 20% of all vehicles manufactured in North America were equipped with sunroofs. According to CSM Worldwide, an auto industry forecasting firm, that figure is expected to rise another 10 percent by 2010. Click here to see the Panoramic Vista roof in action. What’s the attraction? Psychologists say people naturally feel better when they’re exposed to daylight. "The benefit goes without saying. Light helps elevate mood," said Marjorie Scott, Ph.D., chairman of the Doctoral Program at the Michigan School of Professional Psychology. "When we're sitting next to a window with the sun shining in, we feel much better than when we're sitting in a darker room without windows." Researchers believe there is a link between light and a person’s frame of mind. Lack of sunlight – especially in the fall and winter months – has been shown to cause seasonal depression, a condition that affects more than 36 million Americans, according to the National Institutes of Health. While no one is suggesting that expansive sunroofs are a cure for depression, psychologists agree that there are health benefits. “The subjective reports are that people feel more energized,” said Paul Arbisi, Ph.D., associate professor of Psychology, University of Minnesota. “They feel more active, and their moods are lighter.” “When your mood is elevated, you have a much more positive attitude about whatever you’re doing,” said Scott. “You can get along better with people when you feel good. And you’re less likely to get sick when you feel good.” The Edge’s Vista Roof™ sports a large 27.3- by 29.4-inch forward panel that offers tilt and slide opening and a 15.75- by 31.3-inch fixed rear glass panel. A one-touch open switch provides open-air touring. "It's good to see the natural world," said Chris Peterson, Ph.D., professor of Psychology at the University of Michigan. "Studies have shown that people who work in offices with windows that look out at greenery like their jobs better. If the Ford Edge can help you see the natural world, that's great."

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Ford Edge coming off of the assembly line. Click here to download this clip Redfire metallic Edge coming down the line. Click here to download this clip. Ford Edge Panoramic Vista roof operation. Click here to download this clip. Mercury Milan AWD (Jill Wagner Commerical). Click here to download this clip. Peter Horbury - Launch of the Ford Edge. . Ford Edge Teaser Clip .

FORD EDGE and LINCOLN MKX MANUFACTURING INNOVATIONS Manufacturing innovations are at the heart of Ford of Canada's all-new Ford Edge and Lincoln MKX production at the Oakville Assembly Complex (OAC). Flexible manufacturing is a game changer for Ford of Canada. Through the use of reprogrammable and quick change tooling , OAC can build multiple models on unique platforms enabling the plant to change the mix, volume and options of products more quickly in response to consumer demand. Flexible manufacturing represents a new level of market agility and eliminates the lengthy and expensive retooling process required for traditional model changeovers. Several highlights of OAC's flexible system include: * In a flexible plant, products come together using the same machinery, process and parts in three primary areas – body assembly, the paint facility and in final assembly, allowing OAC to manufacture products in a more efficient manner using standard assembly sequences and equipment. * To improve efficiencies, OAC is one of seven flexible Ford facilities in North America to employ the same 16-cell flexible body assembly system; a cell is a self-contained work station that enables a common assembly sequence regardless of the type of vehicle. Each cell shares more than 300 standardized components and robots within cells are programmed to respond to variation in work flow and functions without missing a beat. Similarly, Ford's paint facilities and final assembly lines use similar standard-cell concepts to spread the cost savings throughout the manufacturing organization. * The benefits of flexible manufacturing include economies of scale and standardization, which offers cons istent quality, allowing for more predictable output and improved quality management. * Flexible manufacturing can provide an estimated initial new product launch cost savings of 10-15% and over 50% cost reductions on mid-cycle changeovers. There is also a significant increase in productivity and reduction in waste. * Ford is on track to have 77% of its North American assembly facilities flexible, up from 38% in 2004. Making it happen Investment, new technologies and a shared vision on work practices have enabled OAC to secure its place as a jewel in Ford's manufacturing world. OAC's transformation included these highlights: Investment / Infrastructure * The $1 billion transformation of OAC includes the company's latest version of flexible manufacturing, incorporating the latest tooling technology and all that has been learned at Ford's six other North American flexible plants. OAC utilizes palletized systems which can accommodate vehicles of varying lengths, and the latest robotics for material-handling, welding, and sealer/adhesive applications. * The Oakville "complex" is derived from the buildings that once housed the Oakville Assembly Plant and the Ontario Truck Plant, a total space of 5.4-million ft 2. All re-developed buildings feature the latest in water and air quality management. * The largest investment was made in OAC Body #1 which houses 250 pallets and approximately 400 robots. Fully flexible to accept different models or variations on the same platform, OAC Body #1 welds and assembles metal body stampings/assemblies, including underbodies, body sides, roofs, hoods and lift gates, to name some. * Another re-developed building, OAC Body #2 contains nearly 200 robots and produces Front/Rear door s and rear underbody assemblies. Advanced Technology * Wireless technology installed at the plant and on delivery trucks carrying inbound supplies enable the plant to monitor truck status and improve the efficiency of just-in-time shipments, reducing freight and inventory carrying costs. * Advanced vision systems use a form of artificial intelligence in reviewing body and floor panel dimensions. In the past, measuring and qualifying parts for dimensional accuracy was less precise -- part visual, part machine. Vision and Laser Tracking Systems are used to analyze the accuracy of the pallets and tooling. * Newly-installed servo-electric weld guns in the flex body shop eliminate the loud noise associated with the older, air-powered tools. The guns are also programmed to find "perfect centres" each time two pieces of sheet metal are brought together for welding. The old system relied on a less sophisticated system of springs. * The OAC in-house Centre of Excellence is dedicated to checking all components and optimizing part-to-part coordination. Previously, the plant focused on the coordination of sheet metal components only. This new approach focuses on the coordination of the entire vehicle. Operational Work Pattern / Training * Flexible manufacturing and a flexible operational pattern work hand-in-hand. To be competitive for future products, OAC was very strategic in successfully negotiating the option of activating several three-shift operating iterations to meet potential future capacity or volume needs. * Employees have completed extensive training in flexible assembly techniques, utilizing the latest computer technology. OAC houses a multi-million dollar training facility which duplicates the work stations on the floor in a quiet school environment.

FORD’S NEXT-GENERATION 3.5L V-6 ENGINE POWERS EDGE * New V-6 powers 2007 Ford Edge and Lincoln MKX, two new crossover utility vehicles (CUVs) to be launched in November 2006. * New 265 hp 3.5-liter V-6 key to Ford’s future, powering one in five of the company’s North American products by the end of the decade. * New engine offers better performance, fuel economy and lower emissions. * New six-speed automatic transmission helps deliver an estimated 7 percent improvement in highway fuel economy compared to a four-speed automatic. * Engine designed with the future in mind – capable of super-clean PZEV emissions, hybrid capabilities, direct-injection and turbocharging. Click here for more photos. Ford’s new 3.5-liter V-6 engine, a more powerful and cleaner engine that eventually will be under the hood of one in five Ford Motor Company products in North America, delivers the smooth power and livelyperformance that bring the new Ford Edge and Lincoln MKX to life. Both vehicles are set to launch next month, November 2006. “Our new 3.5-liter V-6 is a key component in Ford’s global powertrain strategy,” says Barb Samardzich, Ford vice president of Powertrain Operations. “This powertrain is an innovative solution to answering the call for better fuel efficiency, more refinement, more power and clean emissions, without any sacrifices.” In the Ford Edge and Lincoln MKX, the new engine is mated to an all-new six-speed automatic transaxle and the combination will deliver improved highway fuel economy of up to 7 percent and improved sustained acceleration compared with a typical four-speed automatic transmission. Power in a Compact, Modern Package Ford’s new V-6 produces 265 horsepower and 250 pound-feet of torque with a 3.5-liter displacement unit with a height and width that is the same as Ford’s smaller Duratec 30 V-6. This enables Ford to install the engine in a wide variety of current and future products. In developing the new engine, Ford engineers targeted excellent performance, fuel economy and low exhaust emissions. Engineers put particularly emphasis on the engine’s ability to work together in harmony with Ford’s new 6F six-speed automatic gearbox. By analyzing the transaxle and engine together, noise, vibration and harshness (NVH) characteristics of the powertrain were optimized to ensure a quiet, lively and trouble-free driving experience. The all-new 3.5-liter V-6 architecture provides significant flexibility to incorporate additional engine technologies. The 3.5-liter engineering team included extra provisions to make upgrades relatively simple. These upgrades include such potential features as hybrid capability, gasoline direct injection and direct injection with turbocharging. A Solid Foundation – Durability and NVH Every world-class engine starts with a solid foundation. To optimize the base engine structure to provide outstanding durability and NVH, the lower-end design of the 3.5-liter engine features a forged-steel, fully counterweighted crankshaft with induction-hardened journals, fractured-split, powder metal-forged connecting rods and high-temperature alloy, cast aluminum pistons. These components are housed in a High Pressure Diecast (HPDC) aluminum cylinder block featuring six-bolt mains with cast in cast-over iron liners. The engine’s cylinder block design represents the first application of a high-pressure die-cast block for a V-configuration engine for Ford Motor Company. Ford chose HPDC over more conventional semi-permanent and sand casting processes because HPDC offers: * Reduced raw material requirements (lower weight compared to conventional sand casting) * Tighter casting process control capability * Better and more consistent casting qualities * Elimination of reliance on casting processes that have byproducts requiring strict environmental controls * Reduction of expensive post-casting processing (cleaning, heat treating, machining and assembly) requirements Ford deployed extensive CAE modeling to reduce lead-time, optimize die design and simulate critical process parameters to help ensure a consistent, robust casting. High Airflow, Optimized Combustion – Performance, Fuel Economy and Emissions The 3.5-liter V-6’s upper-end was designed as a system, all the way from the throttle body to the exhaust manifolds, to create the optimum flow for peak power and a broad torque curve. CAE analysis was used to fine-tune each component to deliver the required airflow without the need for intake flaps or butterfly valves in the system. Advanced throttle-control software enables precise tuning of engine response to best fit the character of each vehicle application while setting the engine to run at its peak efficiency for optimal fuel economy. The 3.5-liter V-6 uses a compact, lightweight dual-overhead cam valvetrain for peak power capability and smooth operation at high RPMs. The engine also incorporates intake variable cam timing (iVCT) to optimize valve timing for a smooth idle, optimal part-load driving and an impressively broad torque curve with good power. The iVCT system uses a hydraulically actuated spool valve that can rotate the intake camshafts up to 40 degrees within a half-second. A low-friction, roller-chain cam drive contributes to fuel efficiency. Optimized Cylinder Head Produced with Flexible Machining The aluminum cylinder heads in Ford’s new V-6 are designed for high airflow and optimized combustion to support performance, fuel economy and low emissions. CAE was used extensively to develop the airflow and combustion system performance for this cylinder head design. This efficient combustion is enhanced by incorporating a centrally located spark plug and a high 10.3:1 compression ratio. The cylinder heads were also designed to accommodate fuel-efficient technology upgrades such as gasoline direct injection. Low Emissions Capability Ford’s new 3.5-liter engine is PZEV capable right out of the box. Careful design consideration for the combustion system and catalysts create an engine that can meet stringent emissions standards without the need for expensive add-on technology. “The 3.5-liter V-6 is capable of achieving PZEV certification by delivering low cold-start emissions and enabling rapid catalyst light-off, which is a significant accomplishment for a larger displacement V-6 engine,” says Tom McCarthy, engine systems manager for the 3.5-liter V-6 engine program. This is accomplished with low heat-loss exhaust manifolds and close-coupled catalysts for fast light off during cold start. Optimized fuel injector targeting minimizes cold-start emissions before the catalysts reach operating temperature. Technical Specifications: 3.5L DOHC 24-valve V-6 Manufacturing Location: Lima Engine Plant, Ohio Configuration: 60-degree V-6, aluminum block and heads Intake Manifold: Composite, split plenum Exhaust Manifold: Cast iron Crankshaft: Forged steel Redline: 6700 rpm Throttle Body: 65mm, electronic Valvetrain: DAMB, 4 valves per cylinder, intake variable camshaft timing Valve Diameter: Intake: 37mm Exhaust: 31 mm Pistons: High temperature cast aluminum alloy with low-friction coated skirts, low-tension rings Connecting Rods: Cracked-powder metal Ignition: Pencil coil Bore x Stroke: 3.6 x 3.4 in/92.5 x 86.7 mm Displacement: 213 cu in/3.496 cc Compression Ratio: 10.3:1 Horsepower: Ford Edge & Lincoln MKX - 265 @ 6250 rpm Lincoln MKZ - 263 @ 6250 rpm Horsepower per Liter: 75.7 Torque: 250 lb-ft @ 4500 rpm, 249 lb-ft @ 4500 rpm Recommended Fuel: 87 Octane Fuel Injection: Sequential multiport fuel injection Oil Capacity: 5.5 quarts, with filter Recommended Oil: GF4, 5W-20

Click here for the article via Detroit News

The Ford Edge will appear in the "I Am Legend" movie with Will Smith and Gabirelle Union during the 2007 Holiday season. MORE FORD MOVIE PLACEMENTS Ford Fusion Man of the Year. October 13. Aston Martin DB5 Casino Royale. November 2006. F250 and Ford Fusion Norbit. February 09, 2007. Mustang GT Grind House: Death Proof. April 06, 2007. Ford Fusion Evan Almighty. June 29, 2007. Shelby Mustang, Ford Expedition and Ford Edge I Am Legend. Holiday season, 2007.

Ford will launch the Ford Edge to the media in San Francisco on 16 October 2006 at 1:00 pm, est. • Streaming Video Of Media Intro. • Launch Photos (updated 2:00pm, est.). • Click here for all press releases. CHECK BACK: More info. will be added to this page.

Welcome to the Ford Edge AWD (All wheel drive) forum!

Ford Edge and Lincoln MKX Get "Eye Candy Treatment for SEMA" The little goblins in Las Vegas this year will be checking out all the cool treats they’ll need to trick out their rides as the Specialty Equipment Market Association (SEMA) opens its 2006 show at the convention center there. This year’s theme is “American Muscle,” and Ford Motor Company will deliver its unique brand of American muscle with a large display featuring a host of hot cars and trucks, including a group of special Shelby GT500s and the first show appearance for the new 2008 F-Series Super Duty truck. Click on the link below to get a taste of what Ford has in its goodie bag. Ford Edge by 3dCarbon The all-new 2007 Ford Edge is designed for the street. Intended for the practical customer who is looking to live on the edge, the 3dCarbon California Crossover Series is all about bold, dynamic styling. The exterior is dressed in an eight-piece 3dCarbon body kit, which includes a front air dam, side skirts, door caps, a rear lower skirt and front fender vents. The interior is trimmed in Katzkin leather and accented by the medium smoke window tint from Sundial Window Tinting. The DVD system plays through Invision Revolution headrest monitors, a Ford-licensed product. An Eibach Springs Pro Kit drops the Edge by 2 inches over a set of NC Forged NC 5 three-piece, 22-inch wheels with floating center caps wrapped in Pirelli Scorpion Zero Asimmetrico tires. Custom DuPont paint and MagnaFlow stainless steel exhaust tips complete the package. Lincoln MKZ by 3dCarbon The refined and elegant luxury of the 2007 Lincoln MKZ inspired this 3dCarbon Euro Styling package, which adds a unique touch to Lincoln’s American luxury look. The six-piece kit includes a front air dam, side skirts, a rear lower skirt, an upper deck spoiler and a rear deck spoiler. 3dCarbon also supplies the stainless steel chrome grille. A brushed stainless roof overlay by Quality Metalcraft, side chrome moldings and MagnaFlow stainless steel exhaust tips accent the custom DuPont paint. A light chrome tinted windshield from Sundial Window Tinting adds a soft touch to the Katzkin leather interior, featuring Invision Revolution DVD headrest monitors. The chassis receives new H&R springs and coil-over suspension. Twenty-inch HRE 947R three-piece wheels wear Pirelli P Zero 245/30/20 fronts and 255/30/20 rear tires, accented by Brembo black calipers with drilled rotors. http://media.ford.com/press_files/image_files/MKX_3D.jpg Lincoln MKX by 3dCarbon Lincoln’s newest luxury crossover, the 2007 MKX, gets a touch of European flare courtesy of 3dCarbon’s Euro Series body kit. The elegant design exudes the presence of power and luxury sought by the sophisticated buyer. The all-wheel-drive MKX wears a new front air dam, side skirts, door caps and rear lower skirt, bathed in custom DuPont paint. MagnaFlow stainless steel exhaust tips, light chrome window tint from Sundial and 3dCarbon front fender vents add the extra touches of class. The Katzkin interior features Invision Revolution DVD headrest monitors. An H&R Special Sport Springs kit drops the MKX over NC Forged seven-spoke, three-piece, 22-inch wheels with floating center caps wrapped in Pirelli Scorpion Zero Asimmetrico 265/35/22 tires. http://media.ford.com/press_files/image_fi...Springs_rev.jpg Ford Edge by H&R Special Springs The 2007 Ford Edge exemplifies energy and the need to hit the open road. The Edge combines the capability of a sport utility vehicle with the driving dynamics of a sports car. H&R Special Springs turns Ford’s new crossover into the ultimate road cruiser, a vehicle that will take you right to the edge. The H&R Edge uses an H&R Sport Spring kit, Triple C camber adjustment bolts and wheel spacers to drop the body by 2 inches over the Modern Society 22-by-10-inch, three-piece wheels wearing Pirelli Scorpion Zero Asimmetrico 305/35WR22 tires. The custom Tangerine Orange paint with Pearl Ghost world graphics is accented by a blacked-out race-look hood, Camtec custom composite front-bumper light pod and Hella Celis lamps with light-emitting-diode halo effect. The 3.5-liter V-6’s special purr comes courtesy of a MagnaFlow cat-back exhaust. The interior wears Wiamea Cliffstone leather seats, door panels and headrests. http://media.ford.com/press_files/image_fi...on_AWD_MRT2.JPG Ford Fusion T5 by MRT The MRT Fusion T5 turns America’s favorite sporty midsize sedan into the ultimate driving machine, integrating a turbocharged all-wheel-drive powertrain, refined handling and awesome style to provide a high-tech driving experience. The 2007 Fusion’s good looks are accented by a 3dCarbon body kit, MRT T5 hood and MRT T5 Black Chrome trim kit. The 3M protective paint film is courtesy of CGM in Detroit. The 3.0-liter V-6 sports a Garrett turbocharger, packaged and tuned by MRT/Precision Turbo and custom calibrated by SCT and Calibrated Success. MRT Aero turbine exhaust completes the powertrain package. Ride and handling have been modified by H&R coil-over springs, struts and shocks. Boss Motorsports 328 Series 20-by-8.5-inch Black Chrome wheels wear Nitto 255/35/20 performance tires. A Stainless Steel Brakes Corp. tri-power brake system provides the stopping power. The interior is trimmed in Woodview accents, and it rocks courtesy of a Rockwood audio system. An MRT onboard driver information system helps keep the driver in touch.

1PP Build Unit Photo Gallery

Oakville, Ontario. Canada – A freshly polished Ford oval -- one of the world's most recognizable corporate logos -- was hoisted atop Ford of Canada's Oakville Assembly Complex this week. And, for the first time, the oval was joined by the Lincoln star logo to confirm the production of the all-new 2007 Ford Edge and Lincoln MKX crossover utility vehicles which go on sale in November. The MKX will be the first volume Lincoln ever built in Canada. The Oakville complex, which is undergoing a $1 billion transformation to flexible manufacturing, is a well-known landmark overlooking the Queen Elizabeth Way highway, and is often referenced in traffic reports throughout the Greater Toronto Area.

Ford Edge In Fashion Click here to view the images Automotive designers draw their inspiration from a wide array of sources, but Ford designer Anthony Prozzi says the fashion industry is an especially fertile breeding ground. “As a designer, you have to have a sixth sense to predict what’s going to happen next,” says Prozzi, who worked for fashion maven Donna Karan before joining the design team at Ford. “Fashion is a wonderful barometer because fashion designers are a lot more progressive, and they’re able to move a lot quicker. It takes us years to build a car, but a fashion designer can put a collection together in a few weeks.” Prozzi will host a presentation on the influence of fashion on automotive design at the domino Bazaar, a shop-for-your-home design event scheduled for Oct. 13 and 14 in New York City. Domino is a Conde Nast home and lifestyle magazine. The bazaar is sponsored in part by the 2007 Ford Edge. Prozzi’s presentation will chronicle fashion and automobiles from the early 1900s to the present. From yesterday to today, Prozzi says, clothing and cars reflect the tenor of the times. “Look at the ’60s, for example. The decade began with crew cuts and bouffant hairdos, and by middecade, miniskirts, hot pants and go-go boots were commonplace,” he says. “It was an era of counterculture and individualism, and people wanted a car that was a little naughty without being decadent. The Mustang represented that brilliantly. Like the hot pants and go-go boots, it was the antithesis of prim and proper.” In today’s busy world, Prozzi says, mass clothing retailers such as Target and Banana Republic are responding with high fashion that is versatile and affordable. Ford is responding with the 2007 Edge. “For the first time at Ford, we have a vehicle that seems to defy category. A lot of the boundaries about what is ‘car,’ what is ‘SUV’ and what is ‘minivan’ are being blurred,” says Prozzi. “Versatility is key, and I think the Edge addresses that in a stylish way.” He says the Edge reflects the mood of today’s society. “These days, everyone’s running around like crazy people. They’ve got kids in school. They’re trying to balance their work life and their personal life. The last thing they want to look at is something that’s disheveled and disorganized,” he says. “People want more order and organization in their lives. Those ideas are represented in the Edge’s clean lines and flowing design.” Jeri Ward, Edge marketing manager, says the bazaar is an ideal venue for Ford’s new crossover vehicle. “Our target customers read domino magazine,” says Ward. “They’re informed consumers who shop around for the products and brands they want. They prefer purposeful and bold design but nothing flashy or ornate, and they are the type of people who will find the Edge very appealing.” The Edge will be on display at the bazaar and integrated into various parts of the event. Shoppers who spend $500 will receive a complimentary ride home in the vehicle. “We believe that the Edge will change people’s perceptions about Ford,” says Ward. The domino Bazaar will bring the top 100 designers in home and product design together at the Altman Building, 135 W. 18th St. in New York City. Tickets are $25, and a portion of the ticket sales will benefit the AIDS Community Research Initiative of America.

Silver Ford Edge. Click here for the Edge color guide. Ford's new crossover vehicle the Edge is an important part of the Company's future. The Edge along with the 2008 Super Duty trucks are the first products to be launched since Ford announced its accelerated Way Forward plan and they are "mileposts on Ford's road to recovery," says Cisco Codina, Ford group vice president of North American Marketing. The Ford Edge and its upscale cousin, the Lincoln MKX are set to join a red-hot market segment in a year when car-based crossovers are expected to outsell traditional truck-based SUVs for the first time. Paul Mascarenas, vice president for Product Engineering, The Americas, called Edge "another consumer-driven product that's right for today's market. We believe Edge has what it takes to follow in the Fusion's footsteps - it will be a success." With a production launch set for October and regular production expected to begin in November at Ford's Oakville, Ontario plant, the Edge echoes the Fusion's design, complete with a big three-bar chrome grille and an athletic, aggressive stance. The Edge will also be the segment's price leader, with its additional safety features, best-in-class power and innovative interiors. "We positioned Edge to be the best customer value among modern-styled crossover utility vehicles," said Barry Redler, Ford's SUV and Crossover brand manager, noting that the Edge will be the only domestic alternative in the segment. Ford officials expect big things from the Edge. Besides retaining current customers, Ford expects that up to 45 percent of Edge buyers will be new customers to the brand. The vehicle is already generating buzz, from potential customers to the automotive press. Since it was unveiled in January at the North American International Auto Show in Detroit, more than 930,000 consumers have visited the Edge's interactive Web site at www.fordvehicles.com/edge. And traffic on the site has jumped more than 125 percent since June. Ford dealers say they can't wait to get an Edge on the competition. "If it's half the car the Ford Fusion is, the Edge will do great," said Russ Milne, of Russ Milne Ford in Mount Clemens, Mich. "It's going to draw in a lot of young mothers who don't want to be minivan people and the empty nesters, too." Bob Krause, the inventory manager at Roy O'Brien Ford in St. Clair Shores, Mich., reports his store already has more than 15 retail orders for the Edge - weeks before it hits his showroom. "We're all pretty excited about the Edge," he said. Outside analysts also like what they see. "When you look at the Edge, you've got this nice, strong, sporty exterior that looks like there is a level of capability in that vehicle. And in the interior, there are a number of nice points, too," said Alex Edwards, the president of Strategic Vision in San Diego. Interior features include a class-exclusive panoramic glass roof, a center console with an MP3-audio input jack and storage for a laptop computer and flat-folding rear and front passenger seats. Powering the Edge is an all-new 3.5-liter 265-horsepower V-6 engine mated to a six-speed automatic transmission that should deliver performance and highway mileage in the mid-20s. To ensure confident handing, customers may also opt for all-wheel drive on the Edge and Lincoln MKX. In addition, standard safety features include Ford's industry-leading AdvanceTrac™ with Roll Stability Control, seat-mounted side airbags, a Safety Canopy air curtain system and passive safety features to further protect passengers.

According to Ford, the Edge ads will appear in November. More information will be available later this month and we will post such when we get it.

Thank you! :happy feet:

2007 LINCOLN MKX STARTS UNDER $35,000, LEADS LINCOLN’S STRONGEST PRODUCT LINEUP * Lincoln to launch its first crossover – Lincoln MKX – to compete in fast-growing luxury CUV segment. * Front-wheel drive Lincoln MKX begins at $34,795. All-wheel drive model starts at $36,445. Prices include $675 destination and delivery. * Lincoln MKX boasts innovative technologies like available adaptive headlamps, an all-glass panoramic Vista Roof™, heated and cooled front seats, THX-II audio, DVD-based navigation and standard AdvanceTrac® with RSC®. DEARBORN , Mich. , Sept. 22, 2006 – As crossover sales escalate at a blistering pace, the all-new 2007 Lincoln MKX joins the Lincoln showroom this November at a starting price under $35,000. It takes on a highly competitive market, challenging established players with a host of advantages – including value. Even when exceptionally well equipped with the Ultimate package – which includes features like adaptive headlamps, chrome wheels, and heated and cooled front seats – the Lincoln MKX is still priced below the base sticker of all of its top competitors. “The new Lincoln MKX delivers the features luxury customers want at the best value in its class,” says Al Giombetti, president, Ford, Lincoln and Mercury. “It will enter one of the hottest segments in the market and show customers that American luxury can be both desirable and attainable. At the same time, we’re building on the success of the Zephyr with the launch of the new Lincoln MKZ mid-size sedan. These strong new entries, plus our best Navigator ever and the all-new Navigator L, give us an outstanding opportunity to attract new customers to Lincoln showrooms.” The new Lincoln MKX features a starting manufacturers suggested retail price (MSRP) of $34,795 for front-wheel drive and $36,445 for all-wheel drive models, including $675 for destination and delivery. A Confident New Player The Lincoln MKX makes a refined luxury statement with its dynamic American styling. Its distinctive chrome grille, clean, flowing lines and broad-shouldered athletic stance communicate confidence and elegance. Eighteen-inch Euroflange wheels and dual chrome exhaust tips signal power and performance. Wraparound tail lamps and a spoiler complete the rear. Innovative technologies on the Lincoln MKX combine art and functionality. An all-glass available panoramic Vista Roof™ allows customers to experience open-air freedom at the touch of a button. Distinctive lighting includes a Lincoln first: available adaptive headlamps that swivel around curves, pivoting as the driver steers and lighting up to 36 more feet of roadway around a corner. In addition, an LED liftgate panel provides edge-to-edge illumination. Inside, the five-passenger Lincoln MKX delivers exceptional comfort along with Lincoln’s hallmark craftsmanship. Its luxurious leather seating features Ford’s first application of its patent-pending Active Comfort Engineering process, with specialized contours helping to reduce pressure points and fatigue. The second-row seats recline to a best-in-class angle and can fold and pivot in one movement. Lincoln MKX provides comfort for all passengers, no matter the temperature, with available heated and cooled seats. The spacious center console offers customers versatility, with a standard MP3 audio jack and a power point hidden inside. Three additional power points also are provided in the cabin. A host of innovative features keeps Lincoln MKX customers connected and in command. An optional a DVD rear-seat entertainment system plays DVDs or CDs with infrared remote. Lincoln MKX also features an intuitive DVD-based navigation system, able to deliver text-to-speech information in English, Spanish or French. An available THX-II sound system and available SIRIUS satellite radio also contribute to the Lincoln business class experience. The Lincoln MKX delivers smooth power on demand for effortless driving enjoyment. It’s powered by Ford’s new fuel-efficient 265 horsepower 3.5-liter V-6 engine, paired with the class-exclusive 6-speed transmission automatic transmission. The independent front and rear suspension are luxury tuned for responsive ride and handling. As the quietest Lincoln ever, Lincoln MKX is designed to give customers a quiet ride on virtually any road surface. Ford engineers have introduced noise, vibration and harshness (NVH) absorbers behind nearly every trim panel of the Lincoln MKX for new levels of refinement and quietness. The available intelligent AWD system on the Lincoln MKX delivers luxury performance and offers confident all-weather driving. It continuously monitors vehicle speed and throttle input and seamlessly delivers torque to all four wheels as needed, helping improve balance when cornering. Outstanding Value The Lincoln MKX is available in a single series, featuring a full complement of standard premium equipment along with select options, making it easy for customers to order. Customers may select standalone options, or choose the Ultimate and Elite option packages for additional value (available for FWD and AWD models). Key standard features include: * New 265 horsepower 3.5-liter V-6, certified on regular 87-octane fuel * Class-exclusive 6-speed automatic transmission * Luxurious interior, with genuine wood, leather, and satin nickel trim * 18-inch 8-spoke machined aluminum Euroflange wheels * Wraparound tail lamps and full-width LED lighting panel * MP3 audio input jack * 8-way power adjustable driver/passenger seat * Front Wheel Drive (FWD) * Excellent NVH characteristics and unique suspension * Dual zone electronic automatic temperature control with particulate air filter * Standard safety features including: industry leading AdvanceTrac® with RSC®, ABS, Safety Canopy™ with rollover sensor, front- and front seat side-impact air bags, occupant classification system, adjustable head restraints, LATCH system and Tire Pressure Monitoring System. Lincoln MKX Options Ultimate Package includes: * Adaptive headlamps * 10-way power driver and front passenger seats, including power lumbar support * Heated and cooled front seats * Driver memory seats and mirrors * 18-inch 8-spoke chrome-clad aluminum Euroflange wheel * Power liftgate * Reverse Sensing System * Homelink * EasyFold™ second-row remote seat release * Easy entry driver’s seat and driver’s side electrochromic exterior mirror Elite Package* includes: * Panoramic Vista Roof™ with dual power sunshades * DVD-based navigation system with a 6.5-inch-wide screen and text-to-speech technology for travel directions aloud in English, Spanish or French * THX II-Certified ® audio system with 14 speakers and 600 Watts of power * SIRIUS™ satellite radio with six-month subscription * Each feature in this package is also available as a standalone option. Additional standalone options include: * Rear-seat DVD Entertainment System * Class II trailer tow * Heated rear seats The Lincoln MKX already is turning heads as it crosses the U.S. in a 10-city tour, “Savor the Dream,” which gives consumers an advanced look and test-drive opportunity before the vehicle arrives in showrooms later this fall. “Savor the Dream” is a lifestyle showroom tour that plays into a key passion of Lincoln consumers: fine food served in a casually elegant setting. It encourages consumers to enjoy all of life’s best moments. The tour features celebrity chef Rocco Dispirito and top local chefs from each market. Thousands of consumers are turning out to see the Lincoln MKX, along with the new Lincoln MKZ, the new Navigator and all-new Navigator L. The tour runs through mid November. With crossover sales projected to reach 3 million units by the end of the decade, Lincoln’s first luxury crossover offers the brand a unique opportunity to reach new consumers. Lincoln MKX already is generating considerable buzz. Since January, more than 380,000 consumers have visited the Lincoln MKX Build & Price Web site on www.lincoln.com, producing more than 140,000 configurations. About 65 percent of respondents said they were somewhat or very likely to purchase or lease the vehicle they configured.

2007 FORD EDGE WILL DEBUT UNDER $26,000; CROSSOVERS POISED TO BECOME INDUSTRY'S LARGEST SEGMENT * All 2007 Ford Edge models feature standard side curtain air bags, AdvanceTrac® with RSC®, best-in-class 265 hp 3.5-liter V-6 engine and fuel-saving 6-speed transmission. * Front-drive models to begin under $26,000, including destination, with all-wheel drive available for less than $28,000. * Paced by new entries like the Ford Edge, CUV segment is expected to grow into the largest segment in the industry with sales of 3 million units by the end of the decade. Ford Motor Company [NYSE: F] will launch its all-new and highly anticipated 2007 Ford Edge crossover with a sticker price below $26,000, Cisco Codina, group vice president, Marketing, Sales and Service, announced today at a meeting of the Midwest Automotive Media Association. At the meeting Codina reaffirmed that between now and the end of 2008, 70 percent of the Ford, Lincoln and Mercury lineup by volume will be all-new or significantly freshened. That includes strong new vehicles in new segments like the Ford Edge, which goes on sale in November, as well as a new 2008 Ford Super Duty pickup, which will be revealed next week at the State Fair of Texas and will go on sale in January. “Each new product will be a milepost on Ford’s road to recovery,” Codina said. “Inside and outside the company, we have called the Edge launch the single most important launch for the company this year.” The Right Product at the Right Time The five-passenger 2007 Ford Edge has a bold design with a stylish, functional and clever interior. It features a fuel-saving powertrain, with Ford’s all-new 3.5-liter V-6 engine with best-in-class 265 horsepower mated to a six-speed automatic transmission. Its highway fuel economy is anticipated to be in the mid-20s. Edge also features standard side curtain air bags and standard AdvanceTrac® with RSC® (Roll Stability Control). A laptop-friendly center console and standard MP3-player input jack also are included. In addition to optional all-wheel drive, the Edge is available with innovative features including a class-exclusive, all-glass available panoramic VistaRoof™ which gives a grand view of the sky and can open for a sense of freedom that front and rear passengers can enjoy. Anticipation Grows The new Edge already is generating excitement among consumers. Since the vehicle was unveiled in January at the North American International Auto Show in Detroit, more than 930,000 consumers have visited the Edge Web site at www.fordvehicles.com/edge Traffic on the Edge Web pages has jumped more than 125 percent since June, after Ford added a “crossover” tab on the fordvehicles.com home page. Driven by the Web, auto shows and other marketing activities, more than 45,000 consumers have asked for more information about the Edge and 3,200 have shared information from the Edge Web site with a friend. Two distinct trends have helped spur crossover growth: car buyers seeking more spacious and flexible interiors along with the confidence of AWD, and traditional SUV buyers looking for more fuel-efficient and maneuverable vehicles. This year, crossovers are expected to outsell the traditional SUV segment for the first time ever. Through August, industry crossover sales are up 8 percent at 1.62 million units. Already the fastest-growing vehicle segment in the United States, crossovers are expected to be the largest segment in the industry with sales of about 3 million units by the end of the decade. By 2009, the segment is expected to include more than 70 CUV models. Ford Motor Company outpaced the competition in CUV growth in 2005 and will stake an even stronger claim over the CUV market with the introduction of the new Edge, along with the new Lincoln MKX. As vehicle segments continue to shift in the marketplace, Edge will play a critical role in retaining existing Ford customers as well as drawing new customers into Ford dealerships. Ford expects that approximately 45 percent of Edge buyers will be customers who are new to Ford Motor Company. “The success of the Edge will prove that we can bring the same customer-focused intensity we have in trucks to new segments of the market,” said Codina. “The total Edge package – design, flexibility, fuel economy, fun-to-drive character and value – gives us high confidence that we will win new customers.” Exceptional Value The 2007 Ford Edge SE features a base manufacturer’s suggested retail price (MSRP) of $25,995 for the well-equipped front-wheel-drive model and $27,645 for the all-wheel-drive model. Key standard features of the Ford Edge SE include: * Bold exterior styling * Best-in-class 3.5-liter V6 mated to 6-speed automatic transmission deliver 265 hp and 250 lb.-ft. of torque. (Fuel economy is expected to be in the mid-20s for highway driving.) * Front-wheel drive * Rear spoiler * Dual exhaust * Center console with class-leading flexibility * Second-row 60/40 split fold-flat seats * Class-exclusive MP3 audio input jack * 17-inch painted aluminum wheels * Class-leading standard safety features including: industry leading AdvanceTrac® with RSC®, ABS, Safety Canopy ™ with rollover sensor, front- and front seat side-impact air bags, occupant classification system, adjustable head restraints and LATCH system The Ford Edge SEL offers many additional appearance, comfort and convenience features, including chrome tipped dual exhaust, a 6-disc CD changer, Convenience Package, body color rear spoiler and fog lamps. It starts at $27,990 for front-wheel drive models and $29,640 for all-wheel drive models. Option packages available on the Edge SEL include: * Premium Package – Dual electronic temperature control with particulate air filter; exterior puddle lamps; heated seats and heated exterior mirrors; leather trimmed front and second row seats; memory seats; memory exterior mirrors and steering wheel climate controls * Seating Flexibility Package – 6-way power passenger seat, front-row passenger fold-flat seatback; second-row EasyFold™ remote release seatback; leather trimmed front- and second-row seats; memory seats. Options exclusive to the Edge SEL include: * 18-inch chrome-clad aluminum wheels or 18-inch painted aluminum sport wheels * Audiophile sound system with CDX6, nine speakers and steering wheel controls * DVD-based Navigation system with Audiophile sound system * Reverse sensing system * Rear-seat DVD Entertainment System * Class-exclusive two-panel panoramic VistaRoof™ with dual power shades Options available on all Edge models include: * All-wheel drive * SIRIUS™ satellite radio with six-month subscription * Class II Trailer Towing (for up to 3,500 lbs. maximum towing capability) Way Forward Commitment: Deliver Outstanding Customer Value Ford is accelerating the rollout of many of the technologies featured on the Ford Edge across the Ford and Lincoln Mercury product lineup. “The Ford Edge’s success will validate many of our key product strategies – including better design, higher quality, more safety, added content, lower prices and higher performance,” Codina said. * Stability control – By the end of 2009, all Ford, Lincoln and Mercury retail cars and trucks will feature standard electronic stability control. AdvanceTrac® with RSC® is now standard on traditional SUVs and will be standard on all CUVs by the end of 2008. * Side air bag protection – All retail products will have side impact protection by the end of 2009. All SUVs and CUVs will be equipped with rollover-protecting side air curtains. * 3.5L V6 engine – this engine will eventually power one out of every five Ford Motor Company vehicles in North America * All-wheel drive – Ford Motor Company will have 28 vehicles with AWD technology this year * 6-speed automatic transmission – Ford plans to produce about 1.3 million 6-speed transmissions annually by 2008 * DVD-based navigation system – For 2007, Ford is doubling the number of products with an available navigation system * SIRIUS satellite radio – For 2007, Ford is quadrupling the number of products with available SIRIUS satellite radio * Auxiliary audio jack – Ford is increasing the number of models with auxiliary audio jacks from zero to nearly half of its lineup

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Dark Amethyst Metallic Creme Brulee Clearcoat Black Clearcoat Pewter Metallic Dune Pearl Metallic Light Sage Metallic Blazing Copper Metallic Carbon Metallic Redfire Metallic

Click here to download the owners manual

2007 Ford Edge Order Guide: orderguide.071006.pdf