I just placed my order for 2 toshiba 9011 HIR1 high beams and 2 Narva H9's. I also went to the GM dealer and looked at the Phillips version of the HIR1, no reflective technology. After some research it turns out they're over clocking thier filament so it will achieve the minimum lumens of a HIR1 by making the maximum legal wattage of the HIR1 9011 bulb(but thier bulb is still rated at the same wattage, bastards), because they're drawing maximum wattage bulb life is drastically reduced; funny because the price isn't. So real HIR1 bulbs are from GE and Toshiba. These bulbs are simply unheard of, everywhere I went to buy them, with the exception of GM; I got blank stares and they found nothing in their books. Apparently the GM Avalanche, Dodge Viper, and the new Nissan Maxima came stock with HIR1 bulbs, although if you go to the dealer and order they may hand you a Philips fake jobby.