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Ford Edge & Lincoln MKX Sales


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This information is from Ford:

 

* Ford Edge Market Share Neck and Neck with Nissan Murano : In February, its second full month on sale, the Ford Edge earned a 12.5 percent share of the medium crossover utility segment – higher than the gas-model Toyota Highlander (11.7 percent) and closing in on the Nissan Murano (12.6 percent).

 

* Ford Edge Outsells GMC Acadia and Saturn Outlook Combined : In February, Ford sold a total of 7,997 Edges, 521 more units than the gas-powered Toyota Highlander and only 103 units less than Nissan Murano. Edge outsold the GMC Acadia and Saturn Outlook combined by 1,814 units.

 

* Lincoln MKX Passes Competitors :In January and February, its first two full months on sale, the 2007 Lincoln MKX outsold the Cadillac SRX by nearly 17 percent (4,007 units vs. 3,432 units). On average, each Lincoln MKX is sold or “turned” in 12 days. That is four days faster than the Acura MDX, more than twice as fast as the Cadillac SRX and Lexus RX 350, and more than three times faster than Infiniti FX35, according to J.D. Power PIN data.

 

Of course, the Edge is new and thus they are shipping a lot of them. We'll have to wait and see if this trend contuinues. . .let's hope it does.

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This information is from Ford:

 

* Ford Edge Market Share Neck and Neck with Nissan Murano : In February, its second full month on sale, the Ford Edge earned a 12.5 percent share of the medium crossover utility segment – higher than the gas-model Toyota Highlander (11.7 percent) and closing in on the Nissan Murano (12.6 percent).

 

* Ford Edge Outsells GMC Acadia and Saturn Outlook Combined : In February, Ford sold a total of 7,997 Edges, 521 more units than the gas-powered Toyota Highlander and only 103 units less than Nissan Murano. Edge outsold the GMC Acadia and Saturn Outlook combined by 1,814 units.

 

* Lincoln MKX Passes Competitors :In January and February, its first two full months on sale, the 2007 Lincoln MKX outsold the Cadillac SRX by nearly 17 percent (4,007 units vs. 3,432 units). On average, each Lincoln MKX is sold or “turned” in 12 days. That is four days faster than the Acura MDX, more than twice as fast as the Cadillac SRX and Lexus RX 350, and more than three times faster than Infiniti FX35, according to J.D. Power PIN data.

 

Of course, the Edge is new and thus they are shipping a lot of them. We'll have to wait and see if this trend contuinues. . .let's hope it does.

 

So how does this figure work? does Ford count cars sold as any that they ship out to dealers? Even if they sit on lots? What about Rental places? What percentage of this is actually sold to customers?

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Nope, monthly sales figures are based on sales to retail and fleet customers. Those sales get the headlines and sales rankings and help out on the wholesale front. Ford books revenue, err loses, when they are built and shipped to the dealer.

 

Thanks

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