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Ford's big push for the Edge

Edge Guide

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In desperate need of an outsize hit to bolster slumping sales, Ford Motor is hoping to reach a half-billion people over the holiday weekend with a marketing blitz introducing its new Edge crossover.


Ford hopes the Edge, which looks like an SUV but by virtue of its car-based platform has better handling and fuel economy, will attract customers bailing on truck-based vehicles like the once-popular Explorer. And the crossover market looks like a good bet to do just that. It's slated to grow to sales of 3 million units annually by 2010, up from a mere 500,000 six years ago.


Ford executives have said that, given the company's shaky financial picture, the new model's launch is likely the single most important one of the year.



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