Edge Guide Posted October 18, 2006 Report Share Posted October 18, 2006 This week, Ford began showing the Edge off to automotive media in California and kicked off its production of the vehicle at its factory in Oakville, Ontario. The stakes couldn't be much higher for a new vehicle. Ford is counting on the Edge, which hits showrooms in November, to score big in the emerging crossover segment and convince people who have given up on Ford to take a second look at the brand. "I'd like to use it as a halo vehicle," Mark Fields, president of Ford's Americas group, said during a dinner with reporters Monday night. "Getting people into the showroom is a really important priority." ARTICLE LINK Quote Link to comment Share on other sites More sharing options...
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