30,000 service : 
oil change - 19.95 - 59.95 
rotate and balance - 39.95 - 79.95 
air filter - 30 - 40 
alignment - 69.95 - 149.95 
trans service - 169.99 - 229.95 
rear brake clean and adjust - 34.95 - 59.95 
  
just a quick breakdown from a service advisor of current going rates on a typical 30000 mile service. 
  
now, here's my gripe with your advisors attempt. judging by your sig you have a 2011 edge. well according to ford motor company, the fluid is good for 150,000 miles under normal conditions. since NONE of us drive in normal condtions i agree that trans fluid has to be changed out earlier, but not 120,000 miles earlier. my technicians inspect the fluid at every service and pull a sample for the customer every 30,000. i usually see the need to flush at or around 90,000