Edge Guide Posted February 4, 2008 Report Share Posted February 4, 2008 Ford Edge almost outsells GM's Crossover Trio. With a single model, Ford Motor Co. came close to outselling a trio of General Motors rivals in the hot crossover-vehicle segment -- and it did so by outspending all three. Ford backed the Edge with $179 million in U.S. measured media in the first seven months of 2007. The Ford Edge last year came in just 6,600 units shy of GM's tally of nearly 137,000 for the GMC Acadia, Saturn Outlook and Buick Enclave combined. "GM, with three different models, is diluting their marketing dollar," said Kevin Tynan, auto analyst at Argus Research. With one model, he said, Ford could spend more. And it did. Data from TNS Media Intelligence show Ford backed the Edge with $179 million in U.S. measured media in the first seven months of 2007 compared with $56 million for the GMC Acadia, $46 million for GM's Buick Enclave and $25 million for the Saturn Outlook. READ MORE HERE. Quote Link to comment Share on other sites More sharing options...
robertlane Posted February 10, 2008 Report Share Posted February 10, 2008 When the Edge & MKX are factored in together, they beat GM. Quote Link to comment Share on other sites More sharing options...
nissassa Posted February 20, 2008 Report Share Posted February 20, 2008 i haven't driven a Ford since I bought an Escape for my wife about 6-7 years ago. I was not impressed with quality or workmanship. The Edge feels like a good quality import... Sad but true. Quote Link to comment Share on other sites More sharing options...
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