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Edge Pricing


svtenthusiast

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I know... They say "MID $20's"... Now, wondering if they will raise the price from their current site. I really don't see how they could magically raise the cost much more than what the pre-production pricing is. I really wish they would just get the final pricing out so I could make a good decision. I would hate to wait another two months (extending my lease another two months) to find out that it's $3000+ over what they orginally estimated...

 

Bill

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The Edge will compete in the under $35K market and the MKX will compete in the over $35K market.

 

"Lincoln MKZ debuts under $40K

Metroland - York Division

Wed 13 Sep 2006

Page: Z01

Section: Georgina Advocate - News

Byline: Jim Robinson & Rob Beintema

 

 

Lincoln is introducing the Ford Oakville-built 2007 Lincoln MKZ with a starting manufacturers suggested retail price (MSRP) of $37,899 for front-wheel drive and $39,899 for all-wheel drive models."

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The Edge will compete in the under $35K market and the MKX will compete in the over $35K market.

 

"Lincoln MKZ debuts under $40K

Metroland - York Division

Wed 13 Sep 2006

Page: Z01

Section: Georgina Advocate - News

Byline: Jim Robinson & Rob Beintema

Lincoln is introducing the Ford Oakville-built 2007 Lincoln MKZ with a starting manufacturers suggested retail price (MSRP) of $37,899 for front-wheel drive and $39,899 for all-wheel drive models."

I take it that these are Canadian prices?

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It appears that pricing has now been released. The Build & Price for Edge no longer has statement about it being "Survey" pricing. Check it out...

 

Well the site did change, but it isn't in their "mainstream" build and price and still says options and prices can change.

 

 

 

 

When I priced a loaded SEL "plus" yesterday here's what I got:

 

 

Base price: $28,130

Packages:

 

o Seating Flexibility Package no charge

- Leather Trimmed Seats

- 6-Way Power Passenger Seat

- Passenger Fold Flat Seat

- Second Row Seat EasyFold™ Remote Release

 

o Premium Package no charge

- Leather Trimmed Seats

- Heated Seats and Exterior Mirrors

- Memory Seats and Exterior Mirrors

- Dual Electronic Climate Control

- Particulate Air Filter

- Exterior Puddle Lamps

- Steering Wheel Climate Controls

 

o SEL ‘Plus’: Seating Flexibility Package + Premium Package $1,840.00

- Everything from the Seating Flexibility Package Above, plus

- Everything from the Premium Package Above, plus

- Discounted Package Price for Selecting Both Packages

 

 

 

Options:

 

o 18 inch Painted Aluminum Wheels $410.00

o Audiophile AM/FM In-dash CDX6/MP3 with Steering Wheel Audio Controls $400.00

o Panoramic Power Vista Roof™ $1,460.00

o SIRIUS™ Satellite Radio with 6 month prepaid subscription $200.00

o Reverse Sensing System $260.00

o Rear Cargo Management System $70.00

o Trailer Towing (Class II, 3500 lbs.) - Hitch Receiver + Wiring $370.00

o Advancetrac with RSC $620.00

 

 

 

When I priced it now here is what I got:

 

 

Base Price : $28,965

Packages:

 

o Seating Flexibility Package no charge

- Leather Trimmed Seats

- 6-Way Power Passenger Seat

- Passenger Fold Flat Seat

- Second Row Seat EasyFold™ Remote Release

 

o Premium Package no charge

- Leather Trimmed Seats

- Heated Seats and Exterior Mirrors

- Memory Seats and Exterior Mirrors

- Dual Electronic Climate Control

- Particulate Air Filter

- Exterior Puddle Lamps

- Steering Wheel Climate Controls

 

o SEL ‘Plus’: Seating Flexibility Package + Premium Package $1,755.00

- Everything from the Seating Flexibility Package Above, plus

- Everything from the Premium Package Above, plus

- Discounted Package Price for Selecting Both Packages

 

 

 

Options:

 

o 18 inch Painted Aluminum Wheels $395.00

o Audiophile AM/FM In-dash CDX6/MP3 with Steering Wheel Audio Controls $385.00

o Panoramic Power Vista Roof™ $1,395.00

o SIRIUS™ Satellite Radio with 6 month prepaid subscription $195.00

o Reverse Sensing System $245.00

o Rear Cargo Management System $65.00

o Trailer Towing (Class II, 3500 lbs.) - Hitch Receiver + Wiring $350.00

 

 

So they upped the base price a little bit but lowered the option prices so the sticker comes out to be $35,030 before and 34,425 now. That's great that the price dropped. Compare the Vista Roof price on the MKX to the Edge. The same roof on the MKX is almost $2,000.

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The price difference between an Edge SE AWD and FWD isn't that much at all! :happy feet:

Edge SE FWD: 25,995. USD

 

Edge SE AWD: 27,645. USD

 

I figured the AWD model would be closer to $29K.

 

This is a very typical price for AWD. In fact, $1,750 is the exact amount at which I used to value AWD in price comparisons. This was what Audi charged for quattro, and many others adopted Audi's pricing. Currently I value AWD at $1,700. On some models it's as little as $1,200, though.

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