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2007 Ford Edge: $500 incentive on base models


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Automotive News is reporting that Ford is providing a $500 factory-to-dealer incentive on the Edge SE. Such an incentive is not publicized, but if you ask about it the dealer is likely to pass it along to you.


Ford is separately giving dealer salespeople bonuses that can reach $500.


Ford claims the incentive is a good thing, because it means that demand for the pricier SEL and SEL Plus is running above projections, at about 80% of the mix.

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Ford Motor Co. already is offering its first cash incentives on the new Ford Edge crossover, but the automaker says the move is a testament to the new vehicle's success.


Earlier this week, the company began offering $500 in dealer cash on the low-end SE model with 17-inch rims, but not on models with 18-inch rims or higher trim lines. Ford spokesman Jim Cain said the move was driven by higher-than-expected demand for more expensive models. He said 80 percent of Edge buyers are opting for the SEL or SEL Plus, leaving some dealers with too many of the entry-level versions.



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