Akirby... "Shouldn't need reboot"- Let me add my perspective. Now 1 year into my 2011 MKX & base software version changes(1.8, 2.3, 2.4 ,2.7, 2.8, 2.11) on a $48K lux Lincoln & still not there yet 1 year later? The fuse pull instead of a reboot selection or reboot app is JUST silly. There is a "master reset" so why not "full reboot”? The reboot app is very, very easy. Open glove box, plug in, 2 sec later, forced reboot, remove & put back in glove box. The real RUB is that they will not make this avail to the masses or incorp in the software. The work around is the delayed reboot cab. When asked since there is a delayed reboot avail why not regular reboot. They do not answer or screen the posts when they get too detailed. Please- that is not Great customer service. There are so many issues that force me to use the reboot tool: the phone always disconnecting or "appearing connected when not", the usb music voice corruption or picture metadata corruption, nav voice off or freeze, etc. Other Issues we are to believe that were not expected: The shelving of the web browser, the sync my phone app for MFT not developed & still in "issue mode" due to locked shared files from Microsoft, the app linc, the lack of more than i wireless usb to network car, the picture caller id that is not listed in their pdf of tested phones & only has shown to work on what 2 or 3 phones- nice product placement in the "fringe" TV shows put in reality the avg Joe will not see it work, etc. etc.,